Hear some more of Gareth's recent work:  

Do  jingles work?

Here are some articles on what others who have studied jingles have to say...
The best jingles rely on three things – shortness, repetition, and rhyme. They’re a way of regressing us back to our childhood, the lullabies of our youth, and designed to be as catchy as nursery rhymes.
-  The Science of Jingles
And this article on research by Dr James Kellaris from Cincinnati University: 
Songs appear to remain in the short-term memory for a longer period of time. Certain pieces of music may have properties that excite an abnormal reaction in the brain, forcing it to repeat the song, increasing the length of its presence, creating a cognitive itch.​
-    Earworms: The Song Stuck in Your Head
​-  A presentation re-published here with the kind permission of  Dr Kellaris

Research showing that jingles work.

​“A slogan embodied in music leads to even higher probability of recall.”  

“A respondent’s personal preference for a certain type of music does not show to have an impact on their capacity for identifying jingles.“

74% of respondents say a jingle helped them remember the name of a certain product or brand 

- Vienna Univ of Economics & Business 



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What's the secret?

From the maestro:

"The simpler the jingle, the better. If the jingle is good enough, the main line or the client's name will get stuck in the listener's head.
​
They are the best branding tool you can have.. particularly in radio advertising. Get your message out there in a simple catchy melody and it's far more likely to stand out" ​
​- Gareth Curtis


In a study of 18-24 year olds,  
​62% of respondents  remembered seeing advertising for the product when cued with a verbal product name
83% reported that they recognised the music after hearing the musical cue.

American Psychological Association